Plaque HD® toothpaste uses Targetol Technology® to highlight the plaque on teeth in a vibrant green. Being able to see your plaque means you will always know where to spend a little extra time brushing. You can rest assured that you are removing as much plaque as possible with each brushing.

Toothpaste from plants?
A key feature of Targetol Technology® is that it’s revolutionary coloring agent is derived from plant extracts and is certified gluten free. This means that your whole family can enjoy the healthy benefits of a clean mouth without the side effects of chemicals found in traditional plaque disclosing agents.

Created by dentists, for patients
Plaque HD® was initially developed in 2007 by a dentist who wanted to provide his patients’ with a more efficient way to clean harmful plaque from their teeth and gums. He was looking for an effective, at home solution for the whole family to create good habits between visits.

It was extremely important to ensure that he created an at home dental care solution that was truly safe for the whole family. It was imperative to find a way to replace the chemicals in traditional plaque disclosing agents with elements from nature. After 5 years of careful research and testing Plaque HD® toothpaste was born.